Vitayu!

/ʋiˈtɑ.ju/ interj.
(Ukrainian) Greetings!

Vitayu!

/ʋiˈtɑ.ju/ interj.
(Ukrainian) Greetings!

I'm Andrew Veles,
Product Designer

I’m a product designer with over a decade of experience turning complex systems into intuitive, scalable product experiences — across AI infrastructure, Web3, cybersecurity, and operational tooling.

Trusted by industry leaders

Cybersecurity

Referral marketing

Smart devices and IoT

Real estate

Crypto mining

  • Cybersecurity

  • Referral marketing

  • Smart devices

  • Real estate

  • Crypto mining

Hiveon OS Enterprise

Crypto Mining OS

At Hiveon, I helped build an advanced web platform for managing crypto mining infrastructure at scale. I focused on creating seamless user experiences for complex tasks like power control, maintenance, and warehousing - integrating AI-driven insights and automation to reduce downtime and optimize performance across thousands of devices.

Period

2023–Present

Tools

Figma, AI, Rive, n8n, Miro

Code

React, WebGL, TailwindCSS, shadcn/ui

Keywords

Product strategy, BRD, user flows, behavioral UX, design system, design library, design critique, design audit

OneArt

Web3 App for SocialFi

At OneArt, I co-founded and led design for a SocialFi wallet that turned crypto activity into on-chain reputation. I designed core flows for wallet onboarding, NFT-based profile creation, and cross-platform asset management - spanning iOS, Android, and browser extension. I also delivered GTM assets, staking, tokenomics and marketing resources.

Period

2021–2023

Tools

Figma, After Effects

Keywords

Product strategy, concept testing, user flows, user research, design library, Web3, SocialFi, NFT, smart contract integration, ERC-721, ERC-1155

Hacken

Ecosystem of cybersecurity apps

At OneArt, I co-founded and led design for a SocialFi wallet that turned crypto activity into on-chain reputation. I designed core flows for wallet onboarding, NFT-based profile creation, and cross-platform asset management - spanning iOS, Android, and browser extension. I also delivered GTM assets, staking, tokenomics and marketing resources.

Period

2021–2023

Tools

Figma, After Effects

Keywords

Product strategy, concept testing, user flows, user research, design library, Web3, SocialFi, NFT, smart contract integration, ERC-721, ERC-1155

Andrew Veles

Work

About

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